What is CRM?
Customer Relationship Management is basically the management of customers through analyzing and responding to data and information including customer behavior, interaction and feedback. Effective use of a CRM system requires some specialized strategies, skills and technologies that enable us to gather relevant information. By analyzing the database of customers and responding to that knowledge base, greater customer satisfaction, greater sales turnover and higher profit levels may be achieved.
Why is your CRM Database so important?
A CRM database helps a business grow as it tracks the history of customer interactions. And it is very important because customer intelligence is vital to ensure business growth. A business can track calls made and emails sent¬†and meetings held when necessary. A quality CRM allows you to connect emails, documents, presentations, meetings and more, with each client your are working with on the journey from first contact to buying decision. Tracking repeat business is also a vital benefit to the business.
A business needs the customers relationship data to be updated automatically with instant access for employees so they can access all the tracking data when needed to ensure steady growth of the business performance.
Your CRM database management system enables the process of tracking all customers activities, which makes for more effective interaction with the customers.
With a CRM system, your business will be able to track all customers, all leads, and every service request, as well as their contact info, choices, and history. Your conversations are always personal, relevant, and up-to-date. All the data can be accessed on mobile, desktop and through powerful reports & dashboards.
This will give you clear visibility of all of your data, helping you to forecast your business trends, and develop strategies to make the most of every opportunity.
What Our CRM Database includes?.
We will integrate a powerful enterprise level customer database (CRM) that will collect all leads from your website contact form in a seamless process. Email integration (add on) will also ensure that all communications with your client will be linked together in one place. No more searching for that elusive email or document someone sent a while back! It will all be there attached to the client contact card. CRM Integration can be scaled up with campaign management that enables you to run e-newsletter marketing campaigns, reaching precisely targeted segments of your database with beautifully constructed engaging newsletters whenever you need to.