Most businesses recognise the need for an online presence nowadays. In fact virtually all successful businesses utilise the internet in one¬†way or another. A highly quality website can enable the business to run 24/7 when it is enabled for eCommerce. If you have a well set up website it’s like having a motivated team working around the clock, even in your Holidays!
The question is, “Will all of this work if you have a simple generic website”?
The answer is no! You need a website that is client focused, user friendly. A website that creates emotional engagement while meeting the customers needs. That sounds a bit different, right? You need in a website that sets you apart from your competition and gets results.
Here are a few important things to keep in mind regarding website design:
Is your website helping you build your sales pipeline? A website with plenty of relevant content improves reach, while specifically focusing on your target market.
Is your website responsive? Fully responsive websites will ensure access from any kind of device. This has become mandatory due to the increasing number of mobile users. More importantly, search engines give priority to websites that are mobile responsive. Research shows that mobile users have a better conversion rate than users of other devices.
Is your website user friendly? If not, your business is going to suffer. A user friendly website will be properly optimized for your users with better navigation, interesting design. For best results, it will be fast and easy to process client orders. You need to make it easy for people to do business with you.
All websites need to rank highly to receive organic traffic. Search engine traffic has better conversion than other organic or direct customers. More importantly it’s free! So, it is very important that your website is properly optimized for search engines as it will rank higher in google.
We have expertise in search engine marketing, ensuring¬†state of the art optimization.
Is color combination and layout important in web design?
The answer is yes, because well conceived color schemes connect with the users emotions and needs. We undertake research to develop a color scheme that will suit your business. We also give priority to website layout. Therefore, we don’t follow generic layouts that can make your users bored and cause them to lose interest quickly.
Your business needs a high performance website that engages your clients, and takes them along the pathway from first point of contact to buying decisions efficiently and effectively.